Monotype reveals the hottest typography trends of 2024

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Monotype trends study 2024
(Image credit: Monotype)

Wondering what's going to beryllium basking successful typography successful 2024? Monotype's yearly typography trends study is 1 of nan yearly forecasts that we astir look guardant to present astatine Creative Bloq, and this year's installation has conscionable been released. 

As expected, nan 2024 typography trends study makes fascinating reading, revealing, plentifulness of juicy ideas, pinch immoderate nosy names for nan different trends that nan type elephantine is observing. From nan Return of nan Serif to EVERYTHINGALLOFTHETIME, present are immoderate of nan highlights. See our prime of nan champion typography tutorials if you request to study much astir each things type.


Coca-Cola Y3000 packaging

A sensation of nan future? (Image credit: The Coca-Cola Company)

As nan amusing sanction implies, 'EVERYTHINGALLOFTHETIME' refers to nan accuracy of “more is more". It's loud; it's maximalist. It's each nan colors, textures and typefaces you tin "reasonably fresh successful a design". Examples cited successful nan study see Pentagram partner Eddie Opara's activity for Ben’s Best Binz, aliases B3, nan caller cannabis institution founded by Ben Cohen of Ben & Jerry’s Ice Cream fame, and Coca-Cola’s packaging for its limited-edition 'co-created pinch AI' Y3000 flavour, which rendered nan brand's iconic Spencerian book successful fluid dot clusters.


Nickelodeon’s Current Logo

Splat! (Image credit: Nickelodeon)

You'll person realised by now that nan Monotype trends study opts for much evocative names than nan accustomed utilitarian 'Retro colours' aliases 'Groovy gradients'. The inclination it dubs 'Whatever' is linked to ongoing resurgence of ‘90s nostalgia arsenic gen Z and millennials travel of age. Again, this intends a wide spectrum of styles, "from nihilistic grunge to colorful pixel play". Yes, location are integer gradients. Also big, bold type and driblet shadows. Examples see nan galore Barbie collabs that sprang up astir past year's movie, creation workplace Roger's Nickelodeon rebranding and nan elemental but chunky caller Jell-O logo.


Dalarna branding

An unexpected personality for Sweden's Dalarna County  (Image credit: Soderhavet / Placebrander)

De-form is described arsenic a inclination that "breaks typefaces beyond their skeletons". It "pushes them up to nan last sub-pixel and wants still much canvas grab", encouraging designers to usage methods of typographic distortion that person been discouraged for decades by mistreating weight balance, width consistency and missive proportions for our viewing pleasure. Monotype suggests that it could beryllium emerging arsenic a consequence to play-it-safe 'blanding' and clean, tech-centric aesthetics aliases moreover arsenic a consequence to nan societal and governmental climate.

Examples see Studio Kiln's personality for nan Royal Television Society’s Cambridge Convention and nan personality for Sweden's Dalarna region created by Stockholm creation agency Soderhavet and Placebrander.


Wolff Olins logo

In nan caller Wolff Olins logo, nan W does astir each nan activity (Image credit: Wolff Olins)

The 'Quirk' inclination is defined by type that surprises pinch a bold detail: thing mini but unexpected that winks astatine nan spectator and stands outs and feels looser than nan broader typeface. It's astir uncovering a equilibrium betwixt comfortableness and a touch of chaotic energy. Examples provided see nan caller logo for Wolff Olins, wherever nan  “W” successful nan wordmark does astir each nan work, contrasting pinch nan clean, orderly, and professional-looking sans-serif. 


Radford Beauty branding

"naivety wrong limits" (Image credit: Day Job / Radford Beauty)

Speaking of master looking, different inclination highlighted successful nan study is dubbed: 'PROFESHINAL': master but pinch a twist. Again, there's a quirkiness astir it, but it's constrained, reserved wrong formal, much sober bounds. "If nan world of schematic creation strives to nutrient cleanable creations, this inclination offers a counterbalance by celebrating perfectly imperfect designs that are proudly and unapologetically authentic," Monotype says. As an example, it highlights Day Job's rebrand of Radford Beauty to item merchandise complete packaging.

Return of nan Serif

Minute Maid rebrand

Minute Maid "played pinch serifs to springiness themselves a unified sound and instant recognition" (Image credit: Minute Maid)

And finally, serifs are back. Hurrah! This isn't nan first study to statement this, and we've pointed our immoderate examples ourselves complete nan past year, including nan caller Burberry logo. As Monotype notes, nan minimalistic attack and typefaces for illustration Helvetica person reigned ultimate for years, but a much classical look appears to beryllium making a resurgence. It's suggested that this whitethorn beryllium owed to nan comfortableness that contented tin supply amid much analyzable surroundings: creating a "demure and superior reside but arsenic a lighthearted and acquainted embrace". Examples present see past year's Minute Maid rebrand.

To research these trends and much successful detail, download Monotype's afloat 2024 trends report, which includes medium screen mock ups highlighting each trend. You tin besides comparison its forecasts to our ain roundup of typography trends for 2024.

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Joe is simply a regular freelance journalist and editor astatine Creative Bloq. He writes news and features, updates buying guides and keeps way of nan champion instrumentality for creatives, from monitors to accessories and agency supplies. A writer and translator, he besides useful arsenic a task head astatine London and Buenos Aires-based design, accumulation and branding agency Hermana Creatives, wherever he manages a squad of designers, photographers and video editors who specialise successful producing photography, video content, schematic creation and collaterals for nan hospitality sector. He enjoys photography, peculiarly quality photography, wellness and he dances Argentine tango.

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