Studio Lotus Takes Guests Through an Immersive Retail Experience

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New Delhi-based Studio Lotus provides nan loom pinch which to weave a century-old bequest and a unsocial unit acquisition successful their creation for Ekaya Banaras’ present-day Ahmedabad unit location successful nan occidental authorities of Gujarat, India. The existent shop is an improvement from its predecessor successful nan aforesaid metropolis – closing to make measurement for this updated abstraction – scaling nan ocular connection of their personality to caller proportions. Most intriguing is nan measurement successful which a modular, intricate gridwork of brass pipes and textile boundaries delineating nan interior circulation creates a communicative that feels much for illustration navigating nan intricacies of cloth than a emblematic shopping trip.

A lounge area pinch 2 couches successful a unit space.

Signature takkhat-style seating acquisition for browsing nan classical sarees successful nan Ekaya Ahmedabad unit space

Seating successful beforehand of shelves successful a unit space.

Intimate pockets of accepted experiences pinch custom-designed furnishings successful nan saree section

Vertical golden rods from which shelves are built and garments hang. Shelving successful nan wall.

Catching a glimpse of different zones done nan interwoven pipes

The immersive solution distributes various functions wrong and astir nan caller interior architecture to coming nan garments arsenic if they mightiness beryllium an creation installation alternatively than a abstraction scheme directing customers to a constituent of sale. Pockets of accepted unit moments are tailored to a cardinal zone. To nan near upon introduction is nan Thaan conception adorned pinch reams of brightly-colored textiles while nan correct is ready-to-wear. The friendly pockets tuck bridal deterioration deeper within, toward nan store’s rear, for a highly personalized acquisition and are outfitted pinch accepted takkhat-style seating wherever sarees tin beryllium showcased for viewing. Daylight makes its measurement into nan melodramatic interior done fenestration lending a soft beauty to nan silken weaves while enhancing ocular merchandising elements.

Vertical golden rods from which shelves are built and garments hang.

The grid of nan interwoven pipes enables nan guests to meander done nan space.

Vertical golden rods from which shelves are built and garments hang.

The interwoven pipes furniture nan abstraction from nan model to nan extremity of nan shop wherever 1 gets a glimpse of nan bridal sarees.

Vertical golden rods from which shelves are built and garments hang. Two dresses displayed.

The delicate artistry of Banarasi textile weaves done nan cardinal installation.

“The circulation is consciously designed to seizure nan visitors’ consciousness of wonder. Whether it’s nan brass installation aliases done nan subtler nuances of nan layout, our purpose was to immerse shoppers into nan craft, and alteration them to incidentally observe caller products and collections,” Asha Sairam, Studio Lotus Principal, says. “Our activity is underpinned by a deliberate attraction connected reinterpreting accepted crafts, infusing caller meaning and dimensions into location skills, to definitive luxury wrong spaces while remaining religious to nan tone and civilization of nan places we build in.”

Vertical golden rods from which shelves are built and garments hang.

The staggered file grid lends itself to nan quality of installation and nan beingness space.

Vertical golden rods from which shelves are built and garments hang.

The cardinal brass installation, reminiscent of interwoven silk strands

Situated astatine nan nucleus for illustration a broach connected nan bosom is simply a brass fixture reminiscent of interwoven silk strands, which anchors nan remainder of nan shop physically and poetically, showcasing nan enduring bequest of handwoven Banarasi brocade. The custom-designed furnishing is intended to spark curiosity and stimulate a consciousness of discovery, simultaneously concealing and revealing nan offerings connected display, arsenic nan merchandise is browsed.

Vertical golden rods from which shelves are built and garments hang.

The woven installation is utilized arsenic a show instrumentality pinch lighting built into it.

Vertical golden rods from which shelves are built and garments hang. Looms displayed successful nan backmost room.

Thaan conception pinch its reams of brightly colored fabric

Vertical golden rods from which shelves are built and garments hang. White dress hangs.

A consciousness of illusion created utilizing reflector lends nan abstraction a ocular dynamism.

There is simply a palpable synergy betwixt nan interdisciplinary workplace and manner house. While moving successful different mediums, some parties are committed to preserving and reimagining applications of nan traditions learned from Banasari textiles. Oddly enough, nan acquisition led to nan improvement of new, chopped Ekaya collections while employing section weavers and connecting their activity pinch a world market. And Studio Lotus continues to create nan brand’s spatial identity.

Vertical golden rods from which shelves are built and garments hang.

Slit windows successful nan spaces supply glimmers of earthy daylight.

Vertical golden rods from which shelves are built and garments hang. Displays are connected nan backmost wall.

A three-dimensional installation built astir weaving, cardinal to Ekaya’s identity.

As returning customers and caller clients observe nan brand’s ethos and offerings, nan collaborators themselves find introspection that moves their imaginative needles forward. “It is simply a perpetually evolving marque and, for us, this unpredictability is some challenging and thrilling,” Sairam adds. “What we are assured of and excited astir is their changeless experimentation and their unwavering committedness to creating unsocial narratives. Building each caller shop becomes, then, our situation – to create a abstraction that champion represents it successful that infinitesimal successful time.”

Vertical golden rods from which shelves are built and garments hang.

Captions courtesy of Studio Lotus; Photography by Ishi Sitwala

With master degrees successful architecture and journalism, Joseph has a desire to make surviving beautifully accessible. His activity seeks to enrich nan lives of others pinch ocular connection and storytelling done design. A regular contributor to titles nether nan SANDOW Design Group, including Luxe and Metropolis, Joseph serves nan Design Milk squad arsenic their Managing Editor. When not practicing, he teaches ocular communication, theory, and design. The New York-based writer has besides contributed to exhibitions hosted by nan AIA New York’s Center for Architecture and Architectural Digest, and precocious published essays and collage illustrations pinch Proseterity, a literate publication.

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