Studio Lotus Takes Guests Through an Immersive Retail Experience

New Delhi-based Studio Lotus provides nan loom pinch which to weave a century-old bequest and a unsocial unit acquisition successful their creation for Ekaya Banaras’ present-day Ahmedabad unit location successful nan occidental authorities of Gujarat, India. The existent shop is an improvement from its predecessor successful nan aforesaid metropolis – closing to make measurement for this updated abstraction – scaling nan ocular connection of their personality to caller proportions. Most intriguing is nan measurement successful which a modular, intricate gridwork of brass pipes and textile boundaries delineating nan interior circulation creates a communicative that feels much for illustration navigating nan intricacies of cloth than a emblematic shopping trip.

The immersive solution distributes various functions wrong and astir nan caller interior architecture to coming nan garments arsenic if they mightiness beryllium an creation installation alternatively than a abstraction scheme directing customers to a constituent of sale. Pockets of accepted unit moments are tailored to a cardinal zone. To nan near upon introduction is nan Thaan conception adorned pinch reams of brightly-colored textiles while nan correct is ready-to-wear. The friendly pockets tuck bridal deterioration deeper within, toward nan store’s rear, for a highly personalized acquisition and are outfitted pinch accepted takkhat-style seating wherever sarees tin beryllium showcased for viewing. Daylight makes its measurement into nan melodramatic interior done fenestration lending a soft beauty to nan silken weaves while enhancing ocular merchandising elements.

“The circulation is consciously designed to seizure nan visitors’ consciousness of wonder. Whether it’s nan brass installation aliases done nan subtler nuances of nan layout, our purpose was to immerse shoppers into nan craft, and alteration them to incidentally observe caller products and collections,” Asha Sairam, Studio Lotus Principal, says. “Our activity is underpinned by a deliberate attraction connected reinterpreting accepted crafts, infusing caller meaning and dimensions into location skills, to definitive luxury wrong spaces while remaining religious to nan tone and civilization of nan places we build in.”

Situated astatine nan nucleus for illustration a broach connected nan bosom is simply a brass fixture reminiscent of interwoven silk strands, which anchors nan remainder of nan shop physically and poetically, showcasing nan enduring bequest of handwoven Banarasi brocade. The custom-designed furnishing is intended to spark curiosity and stimulate a consciousness of discovery, simultaneously concealing and revealing nan offerings connected display, arsenic nan merchandise is browsed.

There is simply a palpable synergy betwixt nan interdisciplinary workplace and manner house. While moving successful different mediums, some parties are committed to preserving and reimagining applications of nan traditions learned from Banasari textiles. Oddly enough, nan acquisition led to nan improvement of new, chopped Ekaya collections while employing section weavers and connecting their activity pinch a world market. And Studio Lotus continues to create nan brand’s spatial identity.

As returning customers and caller clients observe nan brand’s ethos and offerings, nan collaborators themselves find introspection that moves their imaginative needles forward. “It is simply a perpetually evolving marque and, for us, this unpredictability is some challenging and thrilling,” Sairam adds. “What we are assured of and excited astir is their changeless experimentation and their unwavering committedness to creating unsocial narratives. Building each caller shop becomes, then, our situation – to create a abstraction that champion represents it successful that infinitesimal successful time.”

Captions courtesy of Studio Lotus; Photography by Ishi Sitwala