The best and worst beer logos

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beer logos
(Image credit: Beck's/Desperados/Budweiser/Corona)

Beer is 1 of nan astir celebrated drinks worldwide, and has been for centuries. There are truthful galore brew brands retired location that brew aficionados are spoilt for choice, and pinch truthful galore types of brew each varying successful appearance, aroma, and taste, trading and branding are hugely important.

The logo of each marque of brew is simply a immense portion of this. Many brew marque logos person go iconic, perchance up location pinch nan best logos of each time, forming important parts of coherent marque identities. But others aren’t truthful good, either because they don’t lucifer nan consciousness of nan brand, aliases simply because they conscionable don’t look each that great. So, let’s return a look astatine immoderate of nan brew logos connected either broadside of nan scale.


Beavertown logo

(Image credit: Beavertown)

This trade brewery has immoderate superior stone ‘n’ rotation origins, being founded by nan boy of Led Zeppelin frontman Robert Plant, Logan, successful 2011, earlier being acquired by Heineken successful 2022 – and it’s collaborated pinch American godforsaken stone types Queens of nan Stone Age too. 

The sans-serif typeface utilized successful Beavertown’s logo features reasonably clean, easy-to-read artifact capitals successful white, making for a modern, somewhat replacement look. The skull, which takes up nan centre of nan logo – and is besides nan ‘o’ successful Beavertown – has go synonymous pinch nan brand, and looks sketched, almost for illustration a cave drawing, and helps adhd to nan edgy feel. 


Madrí brew logo

(Image credit: Madrí)


Desperados brew logo

(Image credit: Desperados)

The celebrated tequila-infused ray lager is produced by a Slovakian subsidiary of Heineken, but its branding relies heavy connected Mexican design. However, it doesn’t do truthful successful a corny way, for an extremity consequence that is really rather understated.

The sanction of nan brew is written successful reddish lettering pinch achromatic stripes going crossed horizontally, and nan letters are each surrounded by achromatic to springiness them much emphasis. The letters are serifed but successful rather an charismatic way, while location are 3 reddish circles supra them, each giving immoderate speedy accusation astir nan beverage. The building “Tequila flavoured beer” sometimes goes astatine nan bottommost successful greenish cursive writing, utilizing different colour from nan Mexican flag.


Budweiser brew logo

(Image credit: Budweiser)

This mightiness beryllium a arguable choice, but I’ve ne'er thought overmuch of Budweiser’s logo. The iconic American-style lager has been a celebrated prime for good complete a century, but their logos passim history person near a batch to beryllium desired.

For me, nan existent logo, contempt a bully retro nod, is conscionable a spot plain and boring. It does what it needs to, but there’s thing to group it isolated from different logos which mightiness person 2 aliases 3 colours – white and achromatic and thing other – and a classic, cursive-style typeface. It’s conscionable a tad dull.


Brooklyn logo

(Image credit: Brooklyn)

I deliberation nan logo of Brooklyn Brewery, established successful Brooklyn, New York City, successful 1988, is really nicely done. Brooklyn doesn’t marketplace itself excessively heavily, focusing much connected strategies for illustration word-of-mouth and donations to non-profits, but its logo – designed by nan legendary schematic designer Milton Glaser – is eye-catching successful an understated way. 

It has a roundel creation pinch a ample cursive ‘B’ successful nan middle, and past ‘Brooklyn Brewery’ written astir it, punctuated by 2 circles either broadside of nan ‘B’. The best-known logo is achromatic and green, but nan logo lends itself good to modifications, and different Brooklyn beers athletics different colour combinations. I’m yet to spot 1 that doesn’t look astatine slightest beautiful good. 


Beck's logo

(Image credit: Beck's)

The German brewery Beck’s is different 1 pinch a boring logo. The wide, serifed letters are a small forgettable, and nan achromatic and achromatic colour strategy isn’t exciting. The cardinal that forms nan different main portion of its logo is based connected nan overgarment of arms of Bremen, wherever it’s based, and has a motion to St. Peter, nan patron saint of nan city.

Like a batch of logos from established brew brands, it’s not that there’s thing objectively bad astir it. It conscionable doesn’t really do much. In truth, it doesn’t really request to, though – Beck’s is simply a huge, well-known brew brand.


Corona logo

(Image credit: Corona)

Some of Corona’s adverts mightiness person divided sentiment past year, but I do deliberation its logo itself is rather a bully one. This Mexican brew marque is champion known for its Corona Extra ray lager, but it boasts a scope of different beers arsenic good arsenic difficult seltzers, too.

Its logo consists of its sanction successful a bold, gothic-looking font, and it’s successful a bully bluish colour – something that feels rather different for big-name lagers. Under nan lettering is simply a yellowish medallion that says “the finest beer” successful Spanish, while nan crown supra nan lettering is simply a classy, elegant touch. 

No matter your thoughts connected nan brew logos I’ve some praised and pilloried here, why not return a travel down representation lane and cheque retired immoderate of nan brew labels we enjoyed backmost successful 2015? Or, for an alcohol-free experience, return a look astatine our favourite Dry January advertisement campaigns this year. 

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Adam is simply a freelance journalist covering civilization and lifestyle, pinch complete 5 years’ of acquisition and a Master’s grade successful Magazine Journalism from Cardiff University. He’s antecedently written for publications including The Guardian, The Independent, Vice and Dazed, and was Senior Editor astatine from 2022 to 2023. When he’s not writing, he’s astir apt drinking coffee, listening to unrecorded music, aliases tinkering pinch his Apple devices.

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